Overwhelm is a real thing specially as the number of the small businesses online sky rocket, so do the number of “business experts”
It doesn’t matter where you are, Facebook, Instagram, Pinterest. You’ll find people telling you all the things you should and could be doing to grow your business.
You’ll see the lists:
Have the perfect brand
Build the perfect website
Keep your crowd engaged on social media
Build your email marketing list
…..All on top of creating your products/services
It’s easy for the overwhelm kick in. We all know the feelings, the panic, the half finished jobs everywhere, feeling you aren’t getting anywhere. That’s right, you aren’t alone.
I’m not going to say the list above is nonsense, each of those things will have a place in building your business, but the key thing to remember is:
They don’t all have to be done at once.
I have been in business now for 5 and half years. My brand on the other hand has only just started coming together after changing it 5 times!! If you are struggling and could use some help with your branding, send me a message and we can have a chat about it, no strings attached.
My website is finally up but is due for a massive overhaul and update but until This Demanding Life, The Pretty Pink Flamingo Agency and I have time together to really dig in, it will wait. I’m pretty handy with technology but websites are a completely foreign area for me. Find yourself a good web developer and that’s half the battle.
Ehhmm…. I have only just started to even think about this…. after 5 years. The long term plan was to let it build slowly, but I just completely forgot about it, my business needs customers and orders to survive, so I prioritised my social media presence.
I don’t really know the fancy words and the “strategies” for building a business and avoiding overwhelm, but I can tell you what I know……
Set your goals
Choose where your focus needs to be first – Like my choice to focus on social media before building my email email list, you will have to make choices about where to start first.
Plan your time
This one is my downfall, I tried to be super organised and it just doesn’t work for my workflow or my family. I tend to write a weekly to-do list, doesn’t matter what order it gets done, as long as that list is done within the week.
This is a lesson I learned recently. Overwhelm and Burn out can go hand and hand. Take the time out to do something else. Go for a walk, watch that film, read that book then look at the task with fresh eyes.
As for all the business experts…. chose the one to follow that suits you as a person. If you don’t like the thought of pushy sales, you won’t vibe with a business mentor who works that way. It’s that simple. For me, I don’t like pushy sales, it makes me feel slimy and icky, therefore I avoid these people.
If you find yourself outgrowing your current mentor don’t stay there because you think you have to because It will effect your business in the long run.
If you don’t remember anything else about this post, just remember that you don’t have to do it alone. Find a crowd that fits with you.